RoadRage Media offers
the complete tracking, verification and proof of performance
for our truckside inventory. We utilize the SAMI system which
stands for Satellite Automated Media Information. This is
the first system that delivers credibility to the mobile
advertising marketplace through audience measurement and
tracking.
SAMI is fully integrated with software to manage
the data and allow mobile advertisers to schedule, track,
sell and audit their campaigns. The advertiser reviews 100%
of yesterday’s
performance.
- Summary of DEC per vehicle per day,
- Maps of vehicle movements per day,
- Proof of Performance picture/image of each unit
SAMI and its software does not stop there it takes you one
step further. Once the media data is collected and in the
database it can be broken down into very specific reports.
- Audience Circulation Measurement
- Cost Per Thousand (CPM) Impressions
- Market maps outlining market coverage
- Gross Impressions over a user-defined period
- Demographic data related to circulation
- And much more!
This ability combined with unique 1-800 #’s and URL’s
on ads in circulation offer the advertiser an incredible system
in which to break down and analyze their marketing information
like never before.
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