Concentrated Viewing Exposure or CVE for short is the situation where a marketing campaign is using a blended method of advertising utilizing wireless technology in a given DMA to increase the likelihood of the consumer seeing and remembering the advertisement. People may say there is nothing special about CVE and that it is just an integrated marketing campaign but the secret is not in how many mediums are used but how those medium’s work with one another. The reality of advertising today is that consumers tune it out. There are limitations to what can be accomplished with traditional advertising. That is why there is so much talk about CPM and other acronyms in the media business.  People know it costs money to reach the consumer. But what if there was a way to increase the effectiveness of integrated marketing.  You do that by adding CVE.  RoadRage Media grades CVE on five levels.          Level 1: Billboards, transits, and other traditional outdoor.  Level 2: Level 1, plus Truckside advertising, and mobile billboards Level 3: Level 1 & 2 plus the use of electronic kiosks that display pod casts and ads. Level 4: Levels 1, 2, and 3 plus the use of RFID or comparable wireless technology to increase the frequency of ads on the kiosks displays when the advertiser’s truckside ads and transit ads are near by.  Level 5: Levels 1-4 + PDA communication to individuals who want to be advertised to. You see a sample of this today with ESPN mobile phones, etc, eventually tying in online banner ads as well on the computer screens of individuals in the area of the truckside ads route and location.         In each of the above levels you can see an increase in how an effective marketing campaign can be set in to motion. By leveraging all or some of the above medium’s an advertiser’s reach can expand.  And by utilizing technology with outdoor medium’s you create CVE. Imagine your potential customer purchasing something in the market or a store and seeing an ad and then when they walk out the door they see a truckside ad by the same advertiser reinforcing the brand or offer. Or better yet reverse that scenario by them seeing the truckside ad and then seeing the ad again in the store before making their buying decision of the product just advertised. Presently levels 4 and 5 are in the research & development stage but they’ll be coming sooner than you think and RoadRage Media will bring them to you!         Home / Truckside Advertising / Mobile Advertising / In Store Media / Fleet Graphics Special Services / Concentrated Viewing Exposure / Media Rate Comparison / GPS Verification / RoadRageMedia China / About Us / Our Process / Case Studies / Contact Us / Links ©2008 RoadRage Media. All rights reserved.         If you have more interest in this please contact us at 1-877-355-RAGE or leave your contact information on our CVE Form. CVE is a concept conceived and developed by Gus Jullien, Founder and CEO of RoadRage Media.